The way we usually view our sheep and beef farms in New Zealand has unfortunately moved many farmers perspectives down a track so unhelpful that they are in danger of a life of hard labour and a challenging succession situation. This has become so dire that without knowing it many farmers are working hard for the interests of other organisations and are using their own energy, sweat and resources to do it. What really worries me is that to most it doesn't seem that bad and that reflects how insidious the problem really is.
Sheep and beef farmers are enjoying some reasonable returns lately, and rightly so! They produce great products (mainly meat and wool) that consumers need to stay healthy and well clothed. It is in fact very challenging for the average consumer to find good healthy food (such as meat) produced by nature and without additives of some kind these days. Fibre from the sheep's back (natural) is also very hard to beat in terms of it's attributes for warmth, durability, good looks and fire retardant properties, among others.
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