With very good current product prices, New Zealand famers face a crucial choice. They can ease back and become complacent or they can take leadership and strengthen their businesses, knowing that they also need to make their business work profitably in the years of lower prices.
“Isn’t the choice obvious?” you may say. Perhaps so! Everyone will have their views on this and the resulting action taken rather than the opinion held is what will make the difference between success and failure in the years ahead. Although appearing subtle, the choice they make here paves the future for themselves and their families. What do I mean?
When things are going good, by default we tend to coast along. By coasting we tend to cease looking for the best answers, accept a poorer result, reduce our questioning of what is most important or we just plain can’t be bothered because “times are good.” Anyone has the freedom to choose this path but let’s be very clear on a few things. This mindset begins (or continues) the habit of failure thinking and allows the triple diseases of procrastination, doubt and indecision to creep into the subconscious mind. When they become deeply embedded they act just like a vicious cancer. They rob the mind of positivity, action-orientation and the ability to think for oneself. This is no way for a successful multi million dollar business owner to conduct themselves and no way for great year on year business results to manifest. Why? Because great results are built on continuous step by step improvement, not step by step decline.
As with most defaults in life, we have the choice to think and act otherwise. We each have the choice to view our current good results with celebration, and also an eye to the learning of lessons. Honest review of our results usually means further questions. How did we achieve this? What were the causes? How can we achieve great results again? How can we create great results under other circumstances? How can we create our own successful circumstances? This is important because improvement demands we find better answers and by its very nature there is no room for complacency. The triple solutions of action, definiteness of purpose and focussed decision making then tend to grow in our thinking and our subconscious minds.
This is how anyone builds a successful business providing continually successful results. They daily practice the little habits that it takes to build the big results i.e. they build a successful mindset and do what they need to do. This path can only be chosen by the individual and that choice must be made every day. Therefore there is no room for the failure habits!
These choices are the basis of all personal leadership. As farmers we have the same choice. Will you form the habits necessary to build continual success? Will you choose to deliver results that ensure you do just fine in the “poor” years and that you do extremely well in the “good” years?
This is exactly what GrowFARM clients are continually learning how to do. They learn how to take leadership, deliver profitable results and achieve what they really want regardless of the livestock market or land value trends. Most importantly they are learning how to apply principles that allow them to do this under any conditions, and are therefore learning how to do this year on year.
Anyone can do this but only if they want it badly enough! Do you?